‘Marketing isn’t merely in numbers and branding; it lies in people. Connecting with individuals, understanding their dimensions and uniqueness. People are the heart and soul of marketing and that, for me, is key.’
Maison's vast marketing experience pre-dates his renowned implementation of Prestel (the UK Post office View data technology in the U.K) with an impressive history as a leading sales consultant with Abbey Life and Target Life.
The digital marketing strategist and campaign executioner for KeystoneB2B Marketing group, Maison expertly drives mobility and emerging product sales for small business vendors, enterprise, and mid to large banks by devising and managing targeted modern marketing campaigns.
Actively involved in eCommerce strategy, defining digital customer experience, business case development, ROI analysis, collaboration on eCommerce strategy, product placement, media planning and branding, Maison led KeystoneB2B’s Online integration strategy and customer experience in 2017. His method involved the development of social initiatives to support growth in followers, engagement, and drive traffic online, including channel strategy, content direction, paid media support, and integration with larger campaigns. The results were tremendous as Maison had successfully doubled follower growth and increased engagement twelve fold in under one year.
In addition to strategic business development efforts, Maison has overseen some of the most successful Information Provider Development teams in the world and has garnered a global reputation for his marketing expertise; developing and cultivating strategically-critical relationships with key stakeholders by leading high-profile and bespoke launches.
Maison has effectively led the high-visibility launch of KeystoneB2B, including customer experience, content and media strategy, goal creation, oversight of video production, road map, and the development of their future-resales team. During this time he hired team members and managed agency deliverables and budgets; achieving an upsurge in unique visitors to the website in its first eight months and surpassing attendance goals for live events.
Maison collaborated with multiple third-party agencies to build two scalable digital and email marketing platforms, including a complex enterprise-led nurture program and field marketing tool. He also led business requirements, design, budget tracking, project management and delivery. Notably leading an increase in annual sales from digital marketing campaigns by expanding business opportunities, Maison created success metrics, stretch goals and driving accountability for revenue.
Admired for his boundless energy and uniquely dynamic approach to marketing, his strength lies in creatively designing and implementing successful strategies. A stickler for high standards of professional etiquette and a firm believer in teamwork, Maison’s passion lies in connecting with people and understanding what drives them.
